Taking G5’s Cloud Based Digital Marketing Platform & Solutions to the Next Level
Radnor, PA – PeakEquity Partners, a private equity firm focused on investments in Enterprise Software and Solutions companies, today announced that it led a recapitalization of G5, the leading provider of digital marketing effectiveness in the property management sector. According to Greg Case, Co-Founder and Partner of PeakEquity Partners, “This transaction enables G5 to build on its ten-year history of growth and innovation by accelerating feature development of the G5 Marketing Cloud – the most innovative, scalable, and up-to-date digital marketing platform in the property management sector.”
G5, the leader in maximizing digital marketing effectiveness for the property management sector including the Multi-Family, Senior Living and Self-Storage verticals, is an innovator in digital marketing as evidenced by its industry leading Marketing Cloud platform. G5 has continued to innovate and was the first company focused on the property management sector with mobile platform functionality, responsive websites, social SEO, and lead-to-lease reporting. G5’s Marketing Cloud offering has simplified the complexity of digital marketing with best-in-class tools for sites, search, social, and advocacy, as well as analytics to measure and optimize results. Innovation has propelled the company’s growth attracting recognition on Deloitte’s Technology Fast 500™ list for five consecutive years.
“G5 has a proven track record of consistent growth and innovation, a strategic platform for clients to build on, and a strong effective culture”, said Paul Winn, Co-Founder and Partner of PeakEquity Partners. “Digital marketing is disrupting traditional marketing creating greater efficiency for property owners while increasing tenant’s insights real time through effective mobility engagements.”
Founded in Bend, Oregon, G5 was created with one goal in mind: improving return on investment on digital marketing spend while increasing net operating income for customers. Today, G5 has grown to over 175 employees who are trained to think like owners and operators in the Multi-Family Housing, Self-Storage, Senior Living, and Student Housing verticals. The result is a loyal customer base that includes more than 6,000 properties representing more than 1.5 million units. G5 has a strong partnership with Google, and has over 25 Google-certified members on the Company’s Digital Strategy team.
“The individual partners at PeakEquity have a broad set of experiences in building sustainable high growth software companies,” said Dan Hobin, Co-Founder and CEO of G5. “Their level of investment in G5 demonstrates their commitment to our core focus of improving the digital renter’s journey while increasing net operating income for our customers. I am excited to leverage their broad operating experience as we take G5 to the next level.”