We are in the midst of another generation of software. It's called ‘Product Led Growth’ (PLG) and if you haven’t heard of it or aren’t doing something about it, you’re behind in the market and the customers you serve.
The board of directors of a company should be focused on the strategy of the company, including value creation and value capture against desired company outcomes.
A major milestone in any deal is reaching exclusivity once a company and an investor execute an LOI. This typically comes after weeks of preliminary due diligence.