![](https://peakequity.com/wp-content/uploads/2024/05/G5-RP-logo-2023-red-wide.png)
Smarter Marketing
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Location
Bend, OR -
Website
www.getg5.com -
Status
Exited -
Investment Date
July 2015 -
Fund
PeakEquity
Partners I, L.P. -
Leadership
Dan Hobin, CEO & Co-Founder -
Social
Exit Date
August 2021
![](https://peakequity.com/wp-content/uploads/2020/07/Peak-Investment-Landing-Hero-G5.png)
![](https://peakequity.com/wp-content/uploads/2020/07/Peak-Investment-Landing-Hero-G5.png)
G5 is a SaaS digital marketing platform for multiple real estate verticals.
G5 simplifies the complexity of digital marketing with a cloud-based platform that creates, measures, and optimizes the customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches.
![](https://peakequity.com/wp-content/uploads/2020/07/G5-about_overview.png)
Key Highlights
![Multi-Billion Addressable Market](https://peakequity.com/wp-content/uploads/2020/07/multi-billion-dollar-addressable-market-1.png)
![7500+ Properties across 500+ Companies](https://peakequity.com/wp-content/uploads/2020/07/7500-plus-properties.png)
![14+ Years of Industry Experience](https://peakequity.com/wp-content/uploads/2020/07/14-plus-years.png)
![2.5X More Lead Conversions than the Real Estate Industry Average](https://peakequity.com/wp-content/uploads/2020/07/2.5-more-conversions.png)
THE PEAKEQUITY IMPACT
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Made key leadership additions and built out independent Board of Directors
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Invested in the product to drive higher gross margins and improve strategic positioning
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Improved predictability and scalability of GTM capabilities
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Three PeakEquity operating executives working with management to drive towards an outsized outcome