Smarter Marketing
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Location
Bend, OR -
Website
www.getg5.com -
Status
Exited -
Investment Date
July 2015 -
Fund
PeakEquity
Partners I, L.P. -
Leadership
Dan Hobin, CEO & Co-Founder -
Social
Exit Date
August 2021
G5 is a SaaS digital marketing platform for multiple real estate verticals.
G5 simplifies the complexity of digital marketing with a cloud-based platform that creates, measures, and optimizes the customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches.
Key Highlights
THE PEAKEQUITY IMPACT
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Made key leadership additions and built out independent Board of Directors
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Invested in the product to drive higher gross margins and improve strategic positioning
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Improved predictability and scalability of GTM capabilities
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Three PeakEquity operating executives working with management to drive towards an outsized outcome
